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ABOUT DMA
TESTIMONIALS
Our Client Experiences.
We've been helping businesses reach their target audiences for over fifteen years. We've learned a lot over these years, and our clients have benefited. Hear directly from our clients how we have helped them overcome their rigorous business challenges.
DMA generated SEO reports with detailed analysis, including monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics.
Staffing Firm
Harrison Greene
Harrison Greene
Staffing Firm
DMA generated SEO reports with detailed analysis, including monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics.
Our results
Average increase in search engine traffic.
Average increase in conversions.
Average increase in overall site authority .
Staffing Firm
Problem
A multidisciplined staffing firm in Chicago, Illinois, was struggling because they had multiple websites to manage and limited resources in terms of personnel to perform the SEO tasks associated with all of their websites. Furthermore, the firm didn’t have a solid SEO strategy for the various sites.
Solution
DMA analyzed the client’s SEO requirements to create a one-year strategy for each of the websites. The strategy included redesigning the layout to generate more conversions, keyword discovery, high-quality content production, and content promotion on related websites and various blogs. After the strategy was in place, we generated SEO reports with detailed analysis to include monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics. Finally, we trained the client’s in-house team responsible for SEO and increased the size of the team, while providing full support to manage the client’s websites for one year.
They moved on to find new ways to engage with our supporters and then identified influencers who would be important down the road.
Non-Profit Social Marketing Agency
Katy Simpson
Katy Simpson
Non-Profit Social Marketing Agency
They moved on to find new ways to engage with our supporters and then identified influencers who would be important down the road.
Our Results
Increase in Facebook fans.
Increase in Twitter link clicks.
Increase in Instagram followers.
Non-Profit Social Marketing Agency
Problem
A social marketing agency for nonprofit organizations based in Owensboro, Kentucky, needed to create an efficient and scalable day-to-day social campaign for their enterprise client. The agency lacked the resources necessary to create a consistent campaign that succeeded in terms of target audience reach and goals. The agency also wanted to uncover more opportunities that would have a significant impact on the audience.
Solution
To begin, DMA scheduled content, found opportunities to engage with supporters, and identified influencers. Then, using our proprietary software for reporting and social listening tools, we found new conversations and additional opportunities. Finally, we produced educational materials to help the agency’s clients understand strategy and how to use social media marketing efficiently.
350 percent marketing return on investment, 125 percent annual growth and 75 percent increase in gross revenue.
Online Registration Service
Jessica McKinney
Jessica McKinney
Online Registration Service
350 percent marketing return on investment, 125 percent annual growth and 75 percent increase in gross revenue.
Our Results
Marketing ROI.
Annual growth.
Increase in gross revenue.
Online Registration Service
Problem
An online registration and ticketing service based in Chicago, Illinois, needed to improve, among other things, their ROI percentage. The client was looking for improvement in their message targeting current subscribers, as well as for an all-in-one solution to managing their marketing campaign.
Solution
First, DMA helped the client integrate their Salesforce account with the Marketo automation platform. We proceeded to customize landing pages for each of their opt-in leads and created lead-nurturing campaigns with different messages and goals. Additionally, DMA created message templates and automation patterns that the client could reuse for a future campaign.
They’re like this one-stop shop for all things website-related. They took care of hiring a subject matter expert to write content about technical diving.
Equipment Manufacturer
Scott Temple
Scott Temple
Equipment Manufacturer
They’re like this one-stop shop for all things website-related. They took care of hiring a subject matter expert to write content about technical diving.
Our Results
Increase in on-site traffic.
Increase in referral rates.
Return on annual investment.
Equipment Manufacturer
Problem
A diving equipment manufacturer in Gasport, New York, needed much more visibility on the web and a content strategy that would effectively represent and promote their products. In addition, the client wanted to create a microsite where people could learn all about diving and at the same time the client could promote their brand.
Solution
DMA started by upgrading the client’s website. We updated product information and rebuilt the website from outdated Flash-based content to an HTML-based website. Then, by implementing the CMS-driven WordPress platform, we laid the groundwork for the client to use additional user-generated content. To help the client with their microsite, we hired a subject matter expert to write technical content about diving and a local photographer to shoot high-quality product images. DMA also hired a local video agency to produce several different kinds of videos — how tos, training, and tips — to be published on YouTube.
Digital Marketing Agency started by developing a strategy for the product launch, beginning with providing relevant and useful content.
Web Analytics Company
Michael Tinsley
Michael Tinsley
Web Analytics Company
Digital Marketing Agency started by developing a strategy for the product launch, beginning with providing relevant and useful content.
Our Results
Increase in traffic to company blog.
Increase in views of the demo.
Decrease in bounce rate.
Web Analytics Company
Problem
A web analytics company in Salt Lake City, Utah, recognized that they needed to break through the highly competitive web analytics market and then stay ahead of the competition. While achieving that goal, they would also address other problems they had identified: the need to increase the size of the audience in their database and the need to build momentum for a massive product launch.
Solution
DMA began by strategizing the product launch. The first part involved providing relevant and useful content, and the second part was in forming relationships with two distinct groups: those who already had an interest in a web analytics solution and those who were unaware of web analytics software. We proceeded to empower the client to become more active on social media and to aggressively share content from their website under their brand. DMA used multiple platforms to publish the client’s content and used many social platforms — Facebook, LinkedIn, SlideShare, Twitter, and blog — to amplify the reach for their content marketing strategy.
They started with analyzing our current website—its features and layout—and created a basic user interface and wireframes for the mobile app.
Online Jewelry Brand
Katelyn Chambers
Katelyn Chambers
Online Jewelry Brand
They started with analyzing our current website—its features and layout—and created a basic user interface and wireframes for the mobile app.
Our Results
installs in first month.
Increase in new orders.
Increase in sales revenue.
Online Jewelry Brand
Problem
Motivated by a need to increase sales revenue, an online jewelry accessories brand based in Phoenix, Arizona, wanted to develop iOS and Android applications so they could serve mobile users. The client wanted exactly the same functionality on the mobile apps that they had on their desktop.
Solution
DMA analyzed the features and layout of the client’s current website and created basic UI and wireframes for the mobile applications. We made sure we were bringing the same customer experience across web and mobile platforms. We also used various filter functions in the mobile apps to make shopping easier. Customers could easily add products to their shopping carts, review the products, and pay for their orders. We used Facebook, Google SDK, Amazon Web Services, Volley, Fabric, and other supporting tools to develop the apps.
They did their research on on-demand apps similar to what I needed and decided the best way to display the required information was with a custom iPad newspaper template app.
Traded Media Company
Tim Adams
Tim Adams
Traded Media Company
They did their research on on-demand apps similar to what I needed and decided the best way to display the required information was with a custom iPad newspaper template app.
Our Results
New users installed in the first launch.
Increase in the number of subscribers.
Increase in subscription revenue.
Traded Media Company
Problem
A traded media company based in Chicago, Illinois, wanted an iPad app that could receive feeds from over 50 local newspapers. The app also needed to include a video player, ad integration, and paywall features — all in a cost-effective approach.
Solution
DMA prototyped the basic UI and wireframes with the client’s representative. DMA also researched similar on-demand apps and decided the best way to display the information was with a custom iPad newspaper template app. Then, we implemented a built-in native video player and analytics using Amplitude Analytics, as well as ad integration and a paywall functionality.
DMA helped us with a strategy to position ourselves as a thought leader in the industry. The plan was to create original content to engage and educate the core audience.
Software Manufacturer
Sarah Stevens
Sarah Stevens
Software Manufacturer
DMA helped us with a strategy to position ourselves as a thought leader in the industry. The plan was to create original content to engage and educate the core audience.
Our Results
Increase in new visitors.
Increase in page views per visitor.
Increase in sales revenue.
Software Manufacturer
Problem
A software manufacturer in Boston, Massachusetts, had a new product coming out and was looking for the best way to educate their customers about it. Additionally, they needed to increase their customer base and overall sales revenue.
Solution
First, DMA helped the client create a strategy to position themselves as a thought leader in the industry. To do so, we created original content to engage and educate the core audience, and we needed to design and launch a microsite to support the strategy. The microsite focused on solving the most common industry problems and, as a result, developed audience engagement with the new software. DMA also helped the client develop a content strategy by identifying themes the new content should speak to. We then plugged those themes into an aggressive editorial calendar.
They re-analyzed our main keywords and found some different related keywords that we had missed.
Media Production and Equipment Company
Todd Johnson
Todd Johnson
Media Production and Equipment Company
They re-analyzed our main keywords and found some different related keywords that we had missed.
Our Results
Increase in traffic.
Increase in sales over 1 year.
Increase in organic conversion rate
Media Production and Equipment Company
Problem
A media production and equipment company based in the Boston, Massachusetts, metro area had an urgent need to increase traffic and sales revenue and wanted to see their most important keywords show up in Google search results. The company also needed to migrate to an open-source ecommerce solution.
Solution
By reanalyzing main keywords, DMA uncovered different related keywords that weren’t too highly competitive but at the same time could deliver a substantial amount of organic traffic. We also took an analytical look at the client’s current website structure and decided to focus on the category and product review pages, improving the on-site elements on those pages. Finally, we helped move the site from Shopify to Magento, where full customization of the functionality could be done.
It took five weeks to accomplish, but by using built-in reporting tools, they were able to remove the negative YouTube videos.
Manufacturing Firm
George Thompson
George Thompson
Manufacturing Firm
It took five weeks to accomplish, but by using built-in reporting tools, they were able to remove the negative YouTube videos.
Our Results
Positive results on page one on Google.
Control over branded phrase keywords.
Positive results on YouTube.
Manufacturing Firm
Problem
A manufacturing firm based in Tucson, Arizona, suffered from several negative reviews on different review platforms and a bad online news report from one of the local papers. As a result, 80% of Google search results on the first page were negative. The client even had negative Glassdoor reviews and a negative YouTube video posted by someone who claimed to be a dissatisfied customer.
Solution
DMA was able to identify the keywords that were most problematic and narrowed the list down to seven branded key phrases — these were identified as high priority. We focused on these keywords, which were generating 80% of the negative search traffic. We then created a one-year online reputation management strategy with our primary objective being to dilute the first-page results. We also aimed to suppress all negative sites by choosing high domain authority sites where we could build multiple client profiles. By using built-in reporting tools, we were able to remove the negative YouTube videos in five weeks. Then, we created new, positive videos for YouTube, and within just a few weeks, Google replaced the negative results with our newly created videos.
Digital Marketing Agency reanalyzed keyword prioritization and campaign development by getting more keywords that would help conversion from people doing Google searches.
Shoe Retail Store
Jamal Harris
Jamal Harris
Shoe Retail Store
Digital Marketing Agency reanalyzed keyword prioritization and campaign development by getting more keywords that would help conversion from people doing Google searches.
Our Results
Increase in organic traffic.
Increase in revenue.
Increase in organic conversion rate.
Shoe Retail Store
Problem
The owner of a brick-and-mortar shoe store in the Indianapolis, Indiana, area was experiencing the negative results of increased competition from the local online marketplace for the past two years. He realized that he needed to increase his inventory turnover through online sales and increase the low traffic and conversion rate on his website.
Solution
DMA reanalyzed keyword prioritization and campaign development by adding more keywords that aided conversion from organic search. By creating and implementing high-converting landing pages, we were able to help the client increase his conversion rate and the average online order value. Finally, we designed and deployed long-term SEO and link-building campaigns for the client.
We were extremely pleased with the turnaround. We now have 95 percent positive results on page one and two on Google.
National Furniture Supply Brand
James Donley
James Donley
National Furniture Supply Brand
We were extremely pleased with the turnaround. We now have 95 percent positive results on page one and two on Google.
Our Results
Positive results on page one on Google.
Positive online reviews.
Increase in new sales.
National Furniture Supply Brand
Problem
Very poor feedback on a number of review sites plagued the client, a national furniture supply brand based in Albuquerque, New Mexico. They also had unwanted comments on various scam/complaint sites, as well as several anonymous defamatory posts that showed up in Google search results. The client estimated that all the negative reviews were costing them $20,000 in new sales per week.
Solution
DMA started to turn things around by collecting a massive amount of feedback from customers during the initial part of the campaign. With the client’s approval, we posted positive customer reviews on existing review sites to balance out the client’s image. We then submitted a press release to a few high-authority sites and performed an SEO campaign on those news outlets in order to suppress the negative results on Google’s first page. To supplement the first strategy, DMA launched a social media campaign to get more honest feedback in exchange for various offers, like discounts and prizes.
They matched my expectations perfectly because I had done my homework on DMA. I had studied how they had managed the reputations of other businesses.
Real Estate Developer
Wayne Merrick
Wayne Merrick
Real Estate Developer
They matched my expectations perfectly because I had done my homework on DMA. I had studied how they had managed the reputations of other businesses.
Our Results
Positive results on page one on Google.
Increase in new clients in the last 6 months.
Improved positive results in image search.
Real Estate Developer
Problem
A real estate developer in Denver, Colorado, suffered from a devastating negative image showing up on the first page of Google search results. That image, coupled with personal family issues being spread over the internet, meant he was experiencing a decline in new clients compared to the previous year.
Solution
To improve the client’s credibility and reduce the focus on his personal life, DMA built a digital platform that focused on the client’s contributions to his community and his work. Then, we created multiple outposts to highlight his business and collect positive feedback from his existing clients. We mass-distributed this incisive content, spreading it across a wide array of blogs, custom-built websites, and business profiles. Finally, DMA revamped the content and images on the client’s personal websites and performed an aggressive SEO campaign to boost the overall website authority.
We got the results we wanted. The numbers are 99 percent increase in a custom audience. 135 percent increase in people engaging in our social media.
Italian Restaurant
Robert Marino
Robert Marino
Italian Restaurant
We got the results we wanted. The numbers are 99 percent increase in a custom audience. 135 percent increase in people engaging in our social media.
Our Results
Increase in custom audience.
Increase in social engagement.
Increase in sales revenue.
Italian Restaurant
Problem
The owner of an Italian restaurant in Los Angeles, California, needed to increase revenue. The owner was concerned that there wasn’t enough local awareness of his small establishment. He also noted that customers, although they were pleased with their experience, didn’t return for a second time.
Solution
DMA installed a Facebook retargeting pixel on the client’s website to create a custom audience of people who researched the brand. Next, we started campaigns on different social outlets such as Facebook Ads, Google Ads, and Instagram. Finally, DMA helped create multiple campaigns to drive customers back to the restaurant by promoting coupons, vouchers, and sweepstakes.
We increased our Instagram followers by 178 percent and sales are up by 35 percent. I am very glad that we went with DMA.
Permanent Marker Company
John Lawrence
John Lawrence
Permanent Marker Company
We increased our Instagram followers by 178 percent and sales are up by 35 percent. I am very glad that we went with DMA.
Our Results
Increase in Instagram followers.
New members in a new group.
Increase in sales revenues.
Permanent Marker Company
Problem
An ecommerce permanent marker company wanted more engagement across all social platforms and increased overall sales revenue. They also needed help with launching a community group that would bring them more opportunities.
Solution
After reanalyzing the client’s current audience, DMA decided to focus on one social channel where the biggest audience could be found. Then, we created a massive campaign that involved current customers. We spotlighted their work in the client’s Instagram account. By focusing attention on the customers, loyalty and retention were increased. For a new community group, DMA created a campaign that engaged new members by giving them art challenges and having users vote on their favorite submissions.
It’s really quite remarkable. 107 percent increase in seller sign ups. 553 percent increase in buyers sign ups and over 20,000 dollars generated in the first month of the launch.
Online Shopping Service
Kathryn Long
Kathryn Long
Online Shopping Service
It’s really quite remarkable. 107 percent increase in seller sign ups. 553 percent increase in buyers sign ups and over 20,000 dollars generated in the first month of the launch.
Our Results
Increase in seller sign ups.
Increase in buyer sign ups.
Generated in the first month.
Online Shopping Service
Problem
An online shopping service based in Dallas, Texas, needed a mobile application where people could see every restaurant and grocery store in the vicinity. The mobile app also needed to show live tracking of the status of an order in real time on a map. Finally, the client needed integration with a payment processing system and the capability for the customer to pay now and get the delivery later.
Solution
After analyzing all the requirements, DMA created three apps at the same time: one for buyers, one for deliverers, and one for sellers. We prototyped the basic UI and wireframes. Because we had studied many similar on-demand applications, we were confident that we knew the best way to display the information. We created detailed wireframes, picked the color schemes, and chose readable fonts to create a set of UI elements. To finish the project, DMA implemented Google APIs to show nearby stores and integrated PayPal for the client’s payment system.
They redesigned our landing page to increase our site conversion rate and they even tackled some copywriting for us. Helped with writing some high converting ads and some image ads too.
UK Hotel Chain
Edward Astin
Edward Astin
UK Hotel Chain
They redesigned our landing page to increase our site conversion rate and they even tackled some copywriting for us. Helped with writing some high converting ads and some image ads too.
Our Results
Increase in bookings.
Increase in conversion rate.
Decrease in cost per click.
UK Hotel Chain
Problem
When a hotel chain based in London, UK, migrated data to their new website, they lost all of their organic search engine rankings. For the client, this caused a problem that required an immediate solution. They needed a steady flow of leads for hotel bookings. The client also recognized that there was high competition for their main keywords.
Solution
After reassessing the client’s campaign on the basis of their current demographics and audience interests, DMA tweaked the campaign to have a specific goal and ad messaging. This fine-tuning ensured the campaign’s effectiveness. To further help the client, DMA performed split-testing on the hotel’s landing page to identify which page would increase the conversion rate. Finally, DMA installed a tracking pixel at different stages of the booking process to see where drop-offs occurred.
I’m happy to report that we experienced a 67% increase in ad impressions, a 79% increase in clicks, and a 35% increase in sales value.
Online Store
Ingrid Huett
Ingrid Huett
Online Store
I’m happy to report that we experienced a 67% increase in ad impressions, a 79% increase in clicks, and a 35% increase in sales value.
Our Results
Increase in ad impressions.
Increase in clicks.
Increase in sales value.
Online Store
Problem
An ecommerce business based in Austria that sells fashion accessories needed to improve the number of sales through paid advertising. The client was also concerned that their conversion rate was very low, about 0.5%. At the same time, the client needed to decrease their cost per acquisition for the campaign they were currently running.
Solution
DMA researched the client’s competitors in order to discover new keywords to target. Within the client’s current campaign, DMA compiled data through customer profiling to determine which categories to target for the highest returns. Then, we restructured their Google Ads campaign to target new keywords with a broader regional scope. That move saved the client money by decreasing the cost per click because they could stay away from higher cost-per-click keywords. The final help we provided was analyzing the company’s landing page and making changes that would increase the conversion rate.
Well, beginning with phone leads from searches, that was a 16% increase. We’ve had a 23% increase in traffic and 11% increase in sales revenue.
Apparel Boutique
Jennifer Waters
Jennifer Waters
Apparel Boutique
Well, beginning with phone leads from searches, that was a 16% increase. We’ve had a 23% increase in traffic and 11% increase in sales revenue.
Our results
Increase in phone leads via search engines.
Increase in traffic.
Increase in sales revenue.
Apparel Boutique
Problem
A jewelry and apparel boutique in Prescott, Arizona, realized that 67% of their potential customers were finding the business with a mobile device, so they needed their current website to be mobile-friendly. The client also needed help creating content targeted more specifically to local prospects. And finally, the client was experiencing declining incoming leads due to increased competition.
Solution
DMA reanalyzed the client’s current website and made the necessary changes to make it compatible with mobile devices. After performing a keyword research analysis to examine local search frequency and competitiveness in Prescott and the surrounding areas, DMA was able to identify high traffic keywords. DMA also submitted the boutique’s website to top local directories as part of an SEO citation campaign and followed that up by adding content schema that included business information to help search engines better understand the client’s website.
They redesigned high bounce pages, included more relevant information, and expanded my current content to increase visitor time on my site.
Permanent Makeup Company
Jennifer Hall
Jennifer Hall
Permanent Makeup Company
They redesigned high bounce pages, included more relevant information, and expanded my current content to increase visitor time on my site.
Our results
Increase in traffic from target areas.
Increase in number of relevant leads.
Increase in sales revenue.
Permanent Makeup Company
Problem
In the recent past, a permanent makeup supply company based in Orlando, Florida, had a bad experience with a local SEO agency. The client didn’t see the results they hoped for — they had no rankings for any of the markets they served. In addition, the company still hadn’t been found in Google local search results, and their main keywords were stuck on Page 2 in both desktop and mobile organic search results.
Solution
DMA developed and implemented a basic local SEO strategy by submitting the company’s name, address, and phone number to the top 50+ directories. Then, DMA set up and corrected the listings on Google Maps, Bing Places, and Yahoo Local listings. The client had some high bounce pages, so we redesigned them. We included more relevant information and expanded the current content to increase the amount of time visitors spent on the site.
DMA delivered. We’ve seen a 15% decrease in our bounce rate, a 37% increase in page views per user, and, here’s the best, a 205% increase in new job seeker registrations.
Online Recruitment Company
Kareem Mace
Kareem Mace
Online Recruitment Company
DMA delivered. We’ve seen a 15% decrease in our bounce rate, a 37% increase in page views per user, and, here’s the best, a 205% increase in new job seeker registrations.
Our Results
Decrease in bounce rate.
New registrations from job seekers.
Increase on page views per user.
Online Recruitment Company
Problem
An online digital recruitment company based in Toronto, Canada, needed a new responsive website that would work on all platforms. Additionally, the client needed the new site to have high usable functionality for job providers to post their jobs and for job seekers to submit and upload their information. And, of course, the website had to be fast and reliable to handle a high amount of traffic every day.
Solution
After performing an audience analysis, DMA used a series of user flow diagrams to determine how the new website should be structured and navigated. Using Bootstrap framework as the layout foundation, we helped build a mobile-first responsive website. Then we implemented WordPress CMS on the site and customized it to fit the client’s unique requirements. We also used Amazon S3 and Amazon CloudFront for image and file storage.
Digital Marketing Agency went the extra mile. They helped train our in-house SEO team and provided full support in managing our local website.
General Law Practice
Eric Smith
Eric Smith
General Law Practice
Digital Marketing Agency went the extra mile. They helped train our in-house SEO team and provided full support in managing our local website.
Our Results
Listing on Google Maps.
Increase in local traffic.
Increase in Google+ engagement.
General Law Practice
Problem
A general law practice in Memphis, Tennessee, opened a new location in a different state. They needed a high search engine ranking for the new location immediately, but the law firm had limited resources to perform local SEO for a different location.
Solution
DMA initiated a campaign to establish a solid local brand with a Google+ profile and to engage with a highly targeted group of prospects in the new location. Then, we helped the client create high-quality content, targeting local keywords, and created a content calendar to cover all possible local keywords. We created the client’s listings on Google Maps and Yahoo Local and their Bing Places profile. DMA wrapped up the project by training the client’s in-house SEO team while providing full support to manage all their local websites.
Going into this project we had a good feeling about DMA, and they did not disappoint. We experienced an 11% increase in orders through the new website.
Solar Panel Company
Mike Peters
Mike Peters
Solar Panel Company
Going into this project we had a good feeling about DMA, and they did not disappoint. We experienced an 11% increase in orders through the new website.
Our Results
Increase in orders via the website.
Decrease in return rate.
Increase in sales revenue.
Solar Panel Company
Problem
A solar panel company in Dallas, Texas, was looking for help with a website redesign. They needed to add advanced functionality for shopping cart and online payment processing and an online helpdesk tool. They also needed the website’s responsiveness to work equally well on desktop and mobile devices. In addition, the company needed a highly usable, searchable, and browsable product catalog as one of the main functionalities.
Solution
DMA worked directly with the client to build the prototype with the right aesthetics and features. Then we implemented a fully responsive solution using Bootstrap for the layout, WordPress CMS for the backend, and Magento for the shopping cart and payment processing functionality. Finally, we helped the client choose WordPress hosting with a fast server, excellent support, and great uptime statistics.
DMA listened, advised, and created our multiple websites with a lot of attention to detail. They implemented WordPress Multisite to give us a different website for each location.
Legal Firm
Brandon Kerwin
Brandon Kerwin
Legal Firm
DMA listened, advised, and created our multiple websites with a lot of attention to detail. They implemented WordPress Multisite to give us a different website for each location.
Our results
Increase in search engine traffic.
Increase in new cases after launch.
Increase in local search reach.
Legal Firm
Problem
An online law firm based in Boise, Idaho, wasn’t satisfied with their current website. It didn’t reflect the firm’s core values well and hadn’t been maintained, so images and content were a bit outdated. The firm also needed to add a website for each of their regional locations but lacked the manpower to perform all the necessary SEO tasks.
Solution
Working directly with the firm, DMA built the prototype with the aesthetics — typography, colors, and features — the client wanted. Then, we implemented WordPress Multisite to enable the client to have a separate website for each of their regional locations. Finally, we updated the content and images on their website to more accurately reflect the mission and vision of the law firm.
We saw positive results all the way. A 178% increase in search traffic, 58% increase in sales revenue, and 33% increase in keywords on Page 1 Google search results.
Medical E-commerce Site
Dave Jenkins
Dave Jenkins
Medical E-commerce Site
We saw positive results all the way. A 178% increase in search traffic, 58% increase in sales revenue, and 33% increase in keywords on Page 1 Google search results.
Our results
Increase in search traffic.
Increase in sales revenue.
Increase in keywords on Page One Google search results
Medical E-commerce Site
Problem
A medical ecommerce site based in Asheville, North Carolina, needed help with generating traffic. In the past two years, their traffic had become stagnant. Because 87% of their current traffic was coming from paid advertising, they wanted to shift to getting more organic traffic. They also desperately needed a boost in sales revenue since that profit source had declined over the past three years.
Solution
DMA reanalyzed keyword priority and discovered additional informational keywords that had less competition. Then, we helped the client create content that aligned more with their customers’ intent. After research, we identified long-tail keywords to bring the client more traffic overall. As a final step, we analyzed and prioritized on-page SEO by the keywords in the URL, page title, and H1 tags.
Traffic from search engines is up by a whopping 154%. Keywords indexed by search engines is up by 70%, and sales from our new website are up 33%.
Consumer Packaged Goods
Steven Masterson
Steven Masterson
Consumer Packaged Goods
Traffic from search engines is up by a whopping 154%. Keywords indexed by search engines is up by 70%, and sales from our new website are up 33%.
Our Results
Increase in traffic from search engines.
Increase in keywords indexed.
Increase in sales from the new website.
Consumer Packaged Goods
Problem
A manufacturer of consumer packaged goods based in Phoenix, Arizona, had a new website but didn’t have an in-house SEO team or anyone with the expertise to develop and implement their SEO strategy.
Solution
DMA analyzed the client’s keyword targeting and content strategy. With the results, we were able to create a meaningful and effective content calendar that the client would easily be able to follow and plug into their website. We improved the manufacturer’s website accessibility and their UX elements and set up tracking for them. As a final help, DMA planned and launched an outreach link strategy for the client.
I’m completely satisfied. We’ve experienced an 89% increase in search engine traffic in the last six months and a 256% increase in long-tail keywords just on Page 1!
Premier Sign Manufacturer
Dan Davis
Dan Davis
Premier Sign Manufacturer
I’m completely satisfied. We’ve experienced an 89% increase in search engine traffic in the last six months and a 256% increase in long-tail keywords just on Page 1!
Our results
Increase in search engine traffic
Increase in long tail keywords results.
Increase in revenue in the last 3 months.
Premier Sign Manufacturer
Problem
A premier sign manufacturer in Houston, Texas, was experiencing no success with their current SEO. They had not seen significant increase in search engine traffic in the previous 12 months. Only a few keywords were found on the first page of their website, and they didn’t have a long-term SEO strategy.
Solution
Using our proprietary software to analyze the client’s website traffic and content, we were able to identify that 77% of the sign company’s content was not optimized for search engines or their target audience. We proceeded to build a long-term strategy by creating a content calendar, planned one year in advance, with detailed steps to promote the content and build the client’s domain authority. Additionally, DMA identified relevant long-tail keywords to bring more traffic to the client’s website and increase the opportunity for higher conversion to sales. As a final step, DMA analyzed the site structure to ensure that every page of the website would load quickly from anywhere.
DMA generated SEO reports with detailed analysis, including monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics.
Staffing Firm
Harrison Greene
Harrison Greene
Staffing Firm
DMA generated SEO reports with detailed analysis, including monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics.
Our results
Average increase in search engine traffic.
Average increase in conversions.
Average increase in overall site authority .
Staffing Firm
Problem
A multidisciplined staffing firm in Chicago, Illinois, was struggling because they had multiple websites to manage and limited resources in terms of personnel to perform the SEO tasks associated with all of their websites. Furthermore, the firm didn’t have a solid SEO strategy for the various sites.
Solution
DMA analyzed the client’s SEO requirements to create a one-year strategy for each of the websites. The strategy included redesigning the layout to generate more conversions, keyword discovery, high-quality content production, and content promotion on related websites and various blogs. After the strategy was in place, we generated SEO reports with detailed analysis to include monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics. Finally, we trained the client’s in-house team responsible for SEO and increased the size of the team, while providing full support to manage the client’s websites for one year.
They moved on to find new ways to engage with our supporters and then identified influencers who would be important down the road.
Non-Profit Social Marketing Agency
Katy Simpson
Katy Simpson
Non-Profit Social Marketing Agency
They moved on to find new ways to engage with our supporters and then identified influencers who would be important down the road.
Our Results
Increase in Facebook fans.
Increase in Twitter link clicks.
Increase in Instagram followers.
Non-Profit Social Marketing Agency
Problem
A social marketing agency for nonprofit organizations based in Owensboro, Kentucky, needed to create an efficient and scalable day-to-day social campaign for their enterprise client. The agency lacked the resources necessary to create a consistent campaign that succeeded in terms of target audience reach and goals. The agency also wanted to uncover more opportunities that would have a significant impact on the audience.
Solution
To begin, DMA scheduled content, found opportunities to engage with supporters, and identified influencers. Then, using our proprietary software for reporting and social listening tools, we found new conversations and additional opportunities. Finally, we produced educational materials to help the agency’s clients understand strategy and how to use social media marketing efficiently.
350 percent marketing return on investment, 125 percent annual growth and 75 percent increase in gross revenue.
Online Registration Service
Jessica McKinney
Jessica McKinney
Online Registration Service
350 percent marketing return on investment, 125 percent annual growth and 75 percent increase in gross revenue.
Our Results
Marketing ROI.
Annual growth.
Increase in gross revenue.
Online Registration Service
Problem
An online registration and ticketing service based in Chicago, Illinois, needed to improve, among other things, their ROI percentage. The client was looking for improvement in their message targeting current subscribers, as well as for an all-in-one solution to managing their marketing campaign.
Solution
First, DMA helped the client integrate their Salesforce account with the Marketo automation platform. We proceeded to customize landing pages for each of their opt-in leads and created lead-nurturing campaigns with different messages and goals. Additionally, DMA created message templates and automation patterns that the client could reuse for a future campaign.
They’re like this one-stop shop for all things website-related. They took care of hiring a subject matter expert to write content about technical diving.
Equipment Manufacturer
Scott Temple
Scott Temple
Equipment Manufacturer
They’re like this one-stop shop for all things website-related. They took care of hiring a subject matter expert to write content about technical diving.
Our Results
Increase in on-site traffic.
Increase in referral rates.
Return on annual investment.
Equipment Manufacturer
Problem
A diving equipment manufacturer in Gasport, New York, needed much more visibility on the web and a content strategy that would effectively represent and promote their products. In addition, the client wanted to create a microsite where people could learn all about diving and at the same time the client could promote their brand.
Solution
DMA started by upgrading the client’s website. We updated product information and rebuilt the website from outdated Flash-based content to an HTML-based website. Then, by implementing the CMS-driven WordPress platform, we laid the groundwork for the client to use additional user-generated content. To help the client with their microsite, we hired a subject matter expert to write technical content about diving and a local photographer to shoot high-quality product images. DMA also hired a local video agency to produce several different kinds of videos — how tos, training, and tips — to be published on YouTube.
Digital Marketing Agency started by developing a strategy for the product launch, beginning with providing relevant and useful content.
Web Analytics Company
Michael Tinsley
Michael Tinsley
Web Analytics Company
Digital Marketing Agency started by developing a strategy for the product launch, beginning with providing relevant and useful content.
Our Results
Increase in traffic to company blog.
Increase in views of the demo.
Decrease in bounce rate.
Web Analytics Company
Problem
A web analytics company in Salt Lake City, Utah, recognized that they needed to break through the highly competitive web analytics market and then stay ahead of the competition. While achieving that goal, they would also address other problems they had identified: the need to increase the size of the audience in their database and the need to build momentum for a massive product launch.
Solution
DMA began by strategizing the product launch. The first part involved providing relevant and useful content, and the second part was in forming relationships with two distinct groups: those who already had an interest in a web analytics solution and those who were unaware of web analytics software. We proceeded to empower the client to become more active on social media and to aggressively share content from their website under their brand. DMA used multiple platforms to publish the client’s content and used many social platforms — Facebook, LinkedIn, SlideShare, Twitter, and blog — to amplify the reach for their content marketing strategy.
They started with analyzing our current website—its features and layout—and created a basic user interface and wireframes for the mobile app.
Online Jewelry Brand
Katelyn Chambers
Katelyn Chambers
Online Jewelry Brand
They started with analyzing our current website—its features and layout—and created a basic user interface and wireframes for the mobile app.
Our Results
installs in first month.
Increase in new orders.
Increase in sales revenue.
Online Jewelry Brand
Problem
Motivated by a need to increase sales revenue, an online jewelry accessories brand based in Phoenix, Arizona, wanted to develop iOS and Android applications so they could serve mobile users. The client wanted exactly the same functionality on the mobile apps that they had on their desktop.
Solution
DMA analyzed the features and layout of the client’s current website and created basic UI and wireframes for the mobile applications. We made sure we were bringing the same customer experience across web and mobile platforms. We also used various filter functions in the mobile apps to make shopping easier. Customers could easily add products to their shopping carts, review the products, and pay for their orders. We used Facebook, Google SDK, Amazon Web Services, Volley, Fabric, and other supporting tools to develop the apps.
They did their research on on-demand apps similar to what I needed and decided the best way to display the required information was with a custom iPad newspaper template app.
Traded Media Company
Tim Adams
Tim Adams
Traded Media Company
They did their research on on-demand apps similar to what I needed and decided the best way to display the required information was with a custom iPad newspaper template app.
Our Results
New users installed in the first launch.
Increase in the number of subscribers.
Increase in subscription revenue.
Traded Media Company
Problem
A traded media company based in Chicago, Illinois, wanted an iPad app that could receive feeds from over 50 local newspapers. The app also needed to include a video player, ad integration, and paywall features — all in a cost-effective approach.
Solution
DMA prototyped the basic UI and wireframes with the client’s representative. DMA also researched similar on-demand apps and decided the best way to display the information was with a custom iPad newspaper template app. Then, we implemented a built-in native video player and analytics using Amplitude Analytics, as well as ad integration and a paywall functionality.
DMA helped us with a strategy to position ourselves as a thought leader in the industry. The plan was to create original content to engage and educate the core audience.
Software Manufacturer
Sarah Stevens
Sarah Stevens
Software Manufacturer
DMA helped us with a strategy to position ourselves as a thought leader in the industry. The plan was to create original content to engage and educate the core audience.
Our Results
Increase in new visitors.
Increase in page views per visitor.
Increase in sales revenue.
Software Manufacturer
Problem
A software manufacturer in Boston, Massachusetts, had a new product coming out and was looking for the best way to educate their customers about it. Additionally, they needed to increase their customer base and overall sales revenue.
Solution
First, DMA helped the client create a strategy to position themselves as a thought leader in the industry. To do so, we created original content to engage and educate the core audience, and we needed to design and launch a microsite to support the strategy. The microsite focused on solving the most common industry problems and, as a result, developed audience engagement with the new software. DMA also helped the client develop a content strategy by identifying themes the new content should speak to. We then plugged those themes into an aggressive editorial calendar.
They re-analyzed our main keywords and found some different related keywords that we had missed.
Media Production and Equipment Company
Todd Johnson
Todd Johnson
Media Production and Equipment Company
They re-analyzed our main keywords and found some different related keywords that we had missed.
Our Results
Increase in traffic.
Increase in sales over 1 year.
Increase in organic conversion rate
Media Production and Equipment Company
Problem
A media production and equipment company based in the Boston, Massachusetts, metro area had an urgent need to increase traffic and sales revenue and wanted to see their most important keywords show up in Google search results. The company also needed to migrate to an open-source ecommerce solution.
Solution
By reanalyzing main keywords, DMA uncovered different related keywords that weren’t too highly competitive but at the same time could deliver a substantial amount of organic traffic. We also took an analytical look at the client’s current website structure and decided to focus on the category and product review pages, improving the on-site elements on those pages. Finally, we helped move the site from Shopify to Magento, where full customization of the functionality could be done.
It took five weeks to accomplish, but by using built-in reporting tools, they were able to remove the negative YouTube videos.
Manufacturing Firm
George Thompson
George Thompson
Manufacturing Firm
It took five weeks to accomplish, but by using built-in reporting tools, they were able to remove the negative YouTube videos.
Our Results
Positive results on page one on Google.
Control over branded phrase keywords.
Positive results on YouTube.
Manufacturing Firm
Problem
A manufacturing firm based in Tucson, Arizona, suffered from several negative reviews on different review platforms and a bad online news report from one of the local papers. As a result, 80% of Google search results on the first page were negative. The client even had negative Glassdoor reviews and a negative YouTube video posted by someone who claimed to be a dissatisfied customer.
Solution
DMA was able to identify the keywords that were most problematic and narrowed the list down to seven branded key phrases — these were identified as high priority. We focused on these keywords, which were generating 80% of the negative search traffic. We then created a one-year online reputation management strategy with our primary objective being to dilute the first-page results. We also aimed to suppress all negative sites by choosing high domain authority sites where we could build multiple client profiles. By using built-in reporting tools, we were able to remove the negative YouTube videos in five weeks. Then, we created new, positive videos for YouTube, and within just a few weeks, Google replaced the negative results with our newly created videos.
Digital Marketing Agency reanalyzed keyword prioritization and campaign development by getting more keywords that would help conversion from people doing Google searches.
Shoe Retail Store
Jamal Harris
Jamal Harris
Shoe Retail Store
Digital Marketing Agency reanalyzed keyword prioritization and campaign development by getting more keywords that would help conversion from people doing Google searches.
Our Results
Increase in organic traffic.
Increase in revenue.
Increase in organic conversion rate.
Shoe Retail Store
Problem
The owner of a brick-and-mortar shoe store in the Indianapolis, Indiana, area was experiencing the negative results of increased competition from the local online marketplace for the past two years. He realized that he needed to increase his inventory turnover through online sales and increase the low traffic and conversion rate on his website.
Solution
DMA reanalyzed keyword prioritization and campaign development by adding more keywords that aided conversion from organic search. By creating and implementing high-converting landing pages, we were able to help the client increase his conversion rate and the average online order value. Finally, we designed and deployed long-term SEO and link-building campaigns for the client.
We were extremely pleased with the turnaround. We now have 95 percent positive results on page one and two on Google.
National Furniture Supply Brand
James Donley
James Donley
National Furniture Supply Brand
We were extremely pleased with the turnaround. We now have 95 percent positive results on page one and two on Google.
Our Results
Positive results on page one on Google.
Positive online reviews.
Increase in new sales.
National Furniture Supply Brand
Problem
Very poor feedback on a number of review sites plagued the client, a national furniture supply brand based in Albuquerque, New Mexico. They also had unwanted comments on various scam/complaint sites, as well as several anonymous defamatory posts that showed up in Google search results. The client estimated that all the negative reviews were costing them $20,000 in new sales per week.
Solution
DMA started to turn things around by collecting a massive amount of feedback from customers during the initial part of the campaign. With the client’s approval, we posted positive customer reviews on existing review sites to balance out the client’s image. We then submitted a press release to a few high-authority sites and performed an SEO campaign on those news outlets in order to suppress the negative results on Google’s first page. To supplement the first strategy, DMA launched a social media campaign to get more honest feedback in exchange for various offers, like discounts and prizes.
They matched my expectations perfectly because I had done my homework on DMA. I had studied how they had managed the reputations of other businesses.
Real Estate Developer
Wayne Merrick
Wayne Merrick
Real Estate Developer
They matched my expectations perfectly because I had done my homework on DMA. I had studied how they had managed the reputations of other businesses.
Our Results
Positive results on page one on Google.
Increase in new clients in the last 6 months.
Improved positive results in image search.
Real Estate Developer
Problem
A real estate developer in Denver, Colorado, suffered from a devastating negative image showing up on the first page of Google search results. That image, coupled with personal family issues being spread over the internet, meant he was experiencing a decline in new clients compared to the previous year.
Solution
To improve the client’s credibility and reduce the focus on his personal life, DMA built a digital platform that focused on the client’s contributions to his community and his work. Then, we created multiple outposts to highlight his business and collect positive feedback from his existing clients. We mass-distributed this incisive content, spreading it across a wide array of blogs, custom-built websites, and business profiles. Finally, DMA revamped the content and images on the client’s personal websites and performed an aggressive SEO campaign to boost the overall website authority.
We got the results we wanted. The numbers are 99 percent increase in a custom audience. 135 percent increase in people engaging in our social media.
Italian Restaurant
Robert Marino
Robert Marino
Italian Restaurant
We got the results we wanted. The numbers are 99 percent increase in a custom audience. 135 percent increase in people engaging in our social media.
Our Results
Increase in custom audience.
Increase in social engagement.
Increase in sales revenue.
Italian Restaurant
Problem
The owner of an Italian restaurant in Los Angeles, California, needed to increase revenue. The owner was concerned that there wasn’t enough local awareness of his small establishment. He also noted that customers, although they were pleased with their experience, didn’t return for a second time.
Solution
DMA installed a Facebook retargeting pixel on the client’s website to create a custom audience of people who researched the brand. Next, we started campaigns on different social outlets such as Facebook Ads, Google Ads, and Instagram. Finally, DMA helped create multiple campaigns to drive customers back to the restaurant by promoting coupons, vouchers, and sweepstakes.
We increased our Instagram followers by 178 percent and sales are up by 35 percent. I am very glad that we went with DMA.
Permanent Marker Company
John Lawrence
John Lawrence
Permanent Marker Company
We increased our Instagram followers by 178 percent and sales are up by 35 percent. I am very glad that we went with DMA.
Our Results
Increase in Instagram followers.
New members in a new group.
Increase in sales revenues.
Permanent Marker Company
Problem
An ecommerce permanent marker company wanted more engagement across all social platforms and increased overall sales revenue. They also needed help with launching a community group that would bring them more opportunities.
Solution
After reanalyzing the client’s current audience, DMA decided to focus on one social channel where the biggest audience could be found. Then, we created a massive campaign that involved current customers. We spotlighted their work in the client’s Instagram account. By focusing attention on the customers, loyalty and retention were increased. For a new community group, DMA created a campaign that engaged new members by giving them art challenges and having users vote on their favorite submissions.
It’s really quite remarkable. 107 percent increase in seller sign ups. 553 percent increase in buyers sign ups and over 20,000 dollars generated in the first month of the launch.
Online Shopping Service
Kathryn Long
Kathryn Long
Online Shopping Service
It’s really quite remarkable. 107 percent increase in seller sign ups. 553 percent increase in buyers sign ups and over 20,000 dollars generated in the first month of the launch.
Our Results
Increase in seller sign ups.
Increase in buyer sign ups.
Generated in the first month.
Online Shopping Service
Problem
An online shopping service based in Dallas, Texas, needed a mobile application where people could see every restaurant and grocery store in the vicinity. The mobile app also needed to show live tracking of the status of an order in real time on a map. Finally, the client needed integration with a payment processing system and the capability for the customer to pay now and get the delivery later.
Solution
After analyzing all the requirements, DMA created three apps at the same time: one for buyers, one for deliverers, and one for sellers. We prototyped the basic UI and wireframes. Because we had studied many similar on-demand applications, we were confident that we knew the best way to display the information. We created detailed wireframes, picked the color schemes, and chose readable fonts to create a set of UI elements. To finish the project, DMA implemented Google APIs to show nearby stores and integrated PayPal for the client’s payment system.
They redesigned our landing page to increase our site conversion rate and they even tackled some copywriting for us. Helped with writing some high converting ads and some image ads too.
UK Hotel Chain
Edward Astin
Edward Astin
UK Hotel Chain
They redesigned our landing page to increase our site conversion rate and they even tackled some copywriting for us. Helped with writing some high converting ads and some image ads too.
Our Results
Increase in bookings.
Increase in conversion rate.
Decrease in cost per click.
UK Hotel Chain
Problem
When a hotel chain based in London, UK, migrated data to their new website, they lost all of their organic search engine rankings. For the client, this caused a problem that required an immediate solution. They needed a steady flow of leads for hotel bookings. The client also recognized that there was high competition for their main keywords.
Solution
After reassessing the client’s campaign on the basis of their current demographics and audience interests, DMA tweaked the campaign to have a specific goal and ad messaging. This fine-tuning ensured the campaign’s effectiveness. To further help the client, DMA performed split-testing on the hotel’s landing page to identify which page would increase the conversion rate. Finally, DMA installed a tracking pixel at different stages of the booking process to see where drop-offs occurred.
I’m happy to report that we experienced a 67% increase in ad impressions, a 79% increase in clicks, and a 35% increase in sales value.
Online Store
Ingrid Huett
Ingrid Huett
Online Store
I’m happy to report that we experienced a 67% increase in ad impressions, a 79% increase in clicks, and a 35% increase in sales value.
Our Results
Increase in ad impressions.
Increase in clicks.
Increase in sales value.
Online Store
Problem
An ecommerce business based in Austria that sells fashion accessories needed to improve the number of sales through paid advertising. The client was also concerned that their conversion rate was very low, about 0.5%. At the same time, the client needed to decrease their cost per acquisition for the campaign they were currently running.
Solution
DMA researched the client’s competitors in order to discover new keywords to target. Within the client’s current campaign, DMA compiled data through customer profiling to determine which categories to target for the highest returns. Then, we restructured their Google Ads campaign to target new keywords with a broader regional scope. That move saved the client money by decreasing the cost per click because they could stay away from higher cost-per-click keywords. The final help we provided was analyzing the company’s landing page and making changes that would increase the conversion rate.
Well, beginning with phone leads from searches, that was a 16% increase. We’ve had a 23% increase in traffic and 11% increase in sales revenue.
Apparel Boutique
Jennifer Waters
Jennifer Waters
Apparel Boutique
Well, beginning with phone leads from searches, that was a 16% increase. We’ve had a 23% increase in traffic and 11% increase in sales revenue.
Our results
Increase in phone leads via search engines.
Increase in traffic.
Increase in sales revenue.
Apparel Boutique
Problem
A jewelry and apparel boutique in Prescott, Arizona, realized that 67% of their potential customers were finding the business with a mobile device, so they needed their current website to be mobile-friendly. The client also needed help creating content targeted more specifically to local prospects. And finally, the client was experiencing declining incoming leads due to increased competition.
Solution
DMA reanalyzed the client’s current website and made the necessary changes to make it compatible with mobile devices. After performing a keyword research analysis to examine local search frequency and competitiveness in Prescott and the surrounding areas, DMA was able to identify high traffic keywords. DMA also submitted the boutique’s website to top local directories as part of an SEO citation campaign and followed that up by adding content schema that included business information to help search engines better understand the client’s website.
They redesigned high bounce pages, included more relevant information, and expanded my current content to increase visitor time on my site.
Permanent Makeup Company
Jennifer Hall
Jennifer Hall
Permanent Makeup Company
They redesigned high bounce pages, included more relevant information, and expanded my current content to increase visitor time on my site.
Our results
Increase in traffic from target areas.
Increase in number of relevant leads.
Increase in sales revenue.
Permanent Makeup Company
Problem
In the recent past, a permanent makeup supply company based in Orlando, Florida, had a bad experience with a local SEO agency. The client didn’t see the results they hoped for — they had no rankings for any of the markets they served. In addition, the company still hadn’t been found in Google local search results, and their main keywords were stuck on Page 2 in both desktop and mobile organic search results.
Solution
DMA developed and implemented a basic local SEO strategy by submitting the company’s name, address, and phone number to the top 50+ directories. Then, DMA set up and corrected the listings on Google Maps, Bing Places, and Yahoo Local listings. The client had some high bounce pages, so we redesigned them. We included more relevant information and expanded the current content to increase the amount of time visitors spent on the site.
DMA delivered. We’ve seen a 15% decrease in our bounce rate, a 37% increase in page views per user, and, here’s the best, a 205% increase in new job seeker registrations.
Online Recruitment Company
Kareem Mace
Kareem Mace
Online Recruitment Company
DMA delivered. We’ve seen a 15% decrease in our bounce rate, a 37% increase in page views per user, and, here’s the best, a 205% increase in new job seeker registrations.
Our Results
Decrease in bounce rate.
New registrations from job seekers.
Increase on page views per user.
Online Recruitment Company
Problem
An online digital recruitment company based in Toronto, Canada, needed a new responsive website that would work on all platforms. Additionally, the client needed the new site to have high usable functionality for job providers to post their jobs and for job seekers to submit and upload their information. And, of course, the website had to be fast and reliable to handle a high amount of traffic every day.
Solution
After performing an audience analysis, DMA used a series of user flow diagrams to determine how the new website should be structured and navigated. Using Bootstrap framework as the layout foundation, we helped build a mobile-first responsive website. Then we implemented WordPress CMS on the site and customized it to fit the client’s unique requirements. We also used Amazon S3 and Amazon CloudFront for image and file storage.
Digital Marketing Agency went the extra mile. They helped train our in-house SEO team and provided full support in managing our local website.
General Law Practice
Eric Smith
Eric Smith
General Law Practice
Digital Marketing Agency went the extra mile. They helped train our in-house SEO team and provided full support in managing our local website.
Our Results
Listing on Google Maps.
Increase in local traffic.
Increase in Google+ engagement.
General Law Practice
Problem
A general law practice in Memphis, Tennessee, opened a new location in a different state. They needed a high search engine ranking for the new location immediately, but the law firm had limited resources to perform local SEO for a different location.
Solution
DMA initiated a campaign to establish a solid local brand with a Google+ profile and to engage with a highly targeted group of prospects in the new location. Then, we helped the client create high-quality content, targeting local keywords, and created a content calendar to cover all possible local keywords. We created the client’s listings on Google Maps and Yahoo Local and their Bing Places profile. DMA wrapped up the project by training the client’s in-house SEO team while providing full support to manage all their local websites.
Going into this project we had a good feeling about DMA, and they did not disappoint. We experienced an 11% increase in orders through the new website.
Solar Panel Company
Mike Peters
Mike Peters
Solar Panel Company
Going into this project we had a good feeling about DMA, and they did not disappoint. We experienced an 11% increase in orders through the new website.
Our Results
Increase in orders via the website.
Decrease in return rate.
Increase in sales revenue.
Solar Panel Company
Problem
A solar panel company in Dallas, Texas, was looking for help with a website redesign. They needed to add advanced functionality for shopping cart and online payment processing and an online helpdesk tool. They also needed the website’s responsiveness to work equally well on desktop and mobile devices. In addition, the company needed a highly usable, searchable, and browsable product catalog as one of the main functionalities.
Solution
DMA worked directly with the client to build the prototype with the right aesthetics and features. Then we implemented a fully responsive solution using Bootstrap for the layout, WordPress CMS for the backend, and Magento for the shopping cart and payment processing functionality. Finally, we helped the client choose WordPress hosting with a fast server, excellent support, and great uptime statistics.
DMA listened, advised, and created our multiple websites with a lot of attention to detail. They implemented WordPress Multisite to give us a different website for each location.
Legal Firm
Brandon Kerwin
Brandon Kerwin
Legal Firm
DMA listened, advised, and created our multiple websites with a lot of attention to detail. They implemented WordPress Multisite to give us a different website for each location.
Our results
Increase in search engine traffic.
Increase in new cases after launch.
Increase in local search reach.
Legal Firm
Problem
An online law firm based in Boise, Idaho, wasn’t satisfied with their current website. It didn’t reflect the firm’s core values well and hadn’t been maintained, so images and content were a bit outdated. The firm also needed to add a website for each of their regional locations but lacked the manpower to perform all the necessary SEO tasks.
Solution
Working directly with the firm, DMA built the prototype with the aesthetics — typography, colors, and features — the client wanted. Then, we implemented WordPress Multisite to enable the client to have a separate website for each of their regional locations. Finally, we updated the content and images on their website to more accurately reflect the mission and vision of the law firm.
We saw positive results all the way. A 178% increase in search traffic, 58% increase in sales revenue, and 33% increase in keywords on Page 1 Google search results.
Medical E-commerce Site
Dave Jenkins
Dave Jenkins
Medical E-commerce Site
We saw positive results all the way. A 178% increase in search traffic, 58% increase in sales revenue, and 33% increase in keywords on Page 1 Google search results.
Our results
Increase in search traffic.
Increase in sales revenue.
Increase in keywords on Page One Google search results
Medical E-commerce Site
Problem
A medical ecommerce site based in Asheville, North Carolina, needed help with generating traffic. In the past two years, their traffic had become stagnant. Because 87% of their current traffic was coming from paid advertising, they wanted to shift to getting more organic traffic. They also desperately needed a boost in sales revenue since that profit source had declined over the past three years.
Solution
DMA reanalyzed keyword priority and discovered additional informational keywords that had less competition. Then, we helped the client create content that aligned more with their customers’ intent. After research, we identified long-tail keywords to bring the client more traffic overall. As a final step, we analyzed and prioritized on-page SEO by the keywords in the URL, page title, and H1 tags.
Traffic from search engines is up by a whopping 154%. Keywords indexed by search engines is up by 70%, and sales from our new website are up 33%.
Consumer Packaged Goods
Steven Masterson
Steven Masterson
Consumer Packaged Goods
Traffic from search engines is up by a whopping 154%. Keywords indexed by search engines is up by 70%, and sales from our new website are up 33%.
Our Results
Increase in traffic from search engines.
Increase in keywords indexed.
Increase in sales from the new website.
Consumer Packaged Goods
Problem
A manufacturer of consumer packaged goods based in Phoenix, Arizona, had a new website but didn’t have an in-house SEO team or anyone with the expertise to develop and implement their SEO strategy.
Solution
DMA analyzed the client’s keyword targeting and content strategy. With the results, we were able to create a meaningful and effective content calendar that the client would easily be able to follow and plug into their website. We improved the manufacturer’s website accessibility and their UX elements and set up tracking for them. As a final help, DMA planned and launched an outreach link strategy for the client.
I’m completely satisfied. We’ve experienced an 89% increase in search engine traffic in the last six months and a 256% increase in long-tail keywords just on Page 1!
Premier Sign Manufacturer
Dan Davis
Dan Davis
Premier Sign Manufacturer
I’m completely satisfied. We’ve experienced an 89% increase in search engine traffic in the last six months and a 256% increase in long-tail keywords just on Page 1!
Our results
Increase in search engine traffic
Increase in long tail keywords results.
Increase in revenue in the last 3 months.
Premier Sign Manufacturer
Problem
A premier sign manufacturer in Houston, Texas, was experiencing no success with their current SEO. They had not seen significant increase in search engine traffic in the previous 12 months. Only a few keywords were found on the first page of their website, and they didn’t have a long-term SEO strategy.
Solution
Using our proprietary software to analyze the client’s website traffic and content, we were able to identify that 77% of the sign company’s content was not optimized for search engines or their target audience. We proceeded to build a long-term strategy by creating a content calendar, planned one year in advance, with detailed steps to promote the content and build the client’s domain authority. Additionally, DMA identified relevant long-tail keywords to bring more traffic to the client’s website and increase the opportunity for higher conversion to sales. As a final step, DMA analyzed the site structure to ensure that every page of the website would load quickly from anywhere.
DMA generated SEO reports with detailed analysis, including monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics.
Staffing Firm
Harrison Greene
Harrison Greene
Staffing Firm
DMA generated SEO reports with detailed analysis, including monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics.
Our results
Average increase in search engine traffic.
Average increase in conversions.
Average increase in overall site authority .
Staffing Firm
Problem
A multidisciplined staffing firm in Chicago, Illinois, was struggling because they had multiple websites to manage and limited resources in terms of personnel to perform the SEO tasks associated with all of their websites. Furthermore, the firm didn’t have a solid SEO strategy for the various sites.
Solution
DMA analyzed the client’s SEO requirements to create a one-year strategy for each of the websites. The strategy included redesigning the layout to generate more conversions, keyword discovery, high-quality content production, and content promotion on related websites and various blogs. After the strategy was in place, we generated SEO reports with detailed analysis to include monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics. Finally, we trained the client’s in-house team responsible for SEO and increased the size of the team, while providing full support to manage the client’s websites for one year.
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