CRISIS MANAGEMENT AGENCY

Social media is the best marketing tool of the 21st century. It's a place where brands can remove the distant, corporate look and benefit from more down-to-earth brand-consumer relationships. The best social media content strategies tap into and leverage familial and layman tones.In an online crisis, the brand-consumer relationship has to revert to professionalism immediately. A great strategy to get you started is ...READ MORE

The customer services arms of businesses get put to the test in times of crisis. The ones that make it out alive assemble a dedicated team of flexible and patient staff who can handle online fervor and that can quickly pivot.The number one rule to a successful crisis management solution is, 'uniformity'. In multiple time zones, channels,  and communication vehicles— posts, direct messaging, SMS, etc. — your reply ti...READ MORE

Executing successful crisis management strategies on social media can present a lot of difficulty for businesses. "The medium is the message" dictates a lot about how audiences perceive apologies and attempts to correct situations.As a rule, Twitter has a medium-risk crisis profile. It's great for keeping your followers up-to-date, but its lack of depth can upset audiences further. Video has a high-risk crisis profi...READ MORE

In the 21st century, crises can flare up from several different hot spots. A bad social media post, a slip-up on a live stream, or a tone-deaf ad campaign. Businesses do their best to create rock-solid advertising campaigns, but sometimes the cultural wind changes.The upside of crises stemming from poorly received ad campaigns is the robust nature of online PPC platforms. You can easily use the target demographic, r...READ MORE

In a crisis, vanity metrics aren't shallow — they can tell a lot about how potentially severe the problem is. Businesses that pay attention, but don't react, to likes and dislikes on their social media channels can get a raw gauge of where they stand in the public eye.Reading comments on your posts is a great way to get a ground-level view of the problem — audience input can be invaluable in a crisis. Be careful not...READ MORE

Social media is a double-edged sword. It gives businesses unprecedented access to consumer analytics and tools for rich back-and-forth communication, but it can also make problems 10x worse in the blink of an eye.Brand images have imploded overnight because of one slip-up on social media live streams. Great online marketing comes from treating your audience like real people, but never forget that the brand-audience ...READ MORE