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INDUSTRIES
ABOUT DMA
#1 RANKED
Cater your message in the moment. Reach your audience at the right time.
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Its Fast, Easy & Free
REACH MORE USERS WITH ENGAGING TWITTER ADS
Audience Research
Collect rich data on your Twitter followers to identify the best ways of reaching them and turning them into customers.
Similar Audiences
Grow your fanbase by letting Twitter’s advertising platform serve your ads to users just like your followers.
Content Scheduling
Never go another day without Tweeting. Publish your content ahead of time so you can focus on more important marketing matters.
Audience Engagement
Analyze how your audience engages with your content to improve your reputation over time.
GENERATE POSITIVE RECEPTION
Your promoted tweets are shown to all Twitter users who meet your specified demographics. We create laser-focused campaigns that target the right users based on their interests, their geographic location, and other relevant metrics to make sure those clicking on your promoted tweets are the right people.
Turn your Twitter account into a lead generation source.
Twitter's advertising platform allows paid placement in the Twitter timeline and influences how you are placed as a recommendation, helping you grow your audience and reliably reach them for increased lead production. Our team creates a custom campaign to target the right audience and puts together a comprehensive strategy for influencing them, increasing leads and improving the chances of converting them into paying customers.
Realize a 95% higher conversion rate through Twitter.
Engagement is one of the benefits of advertising on the Twitter platform. Our team puts together a campaign to get more people talking about your brand or interacting with the 280-character messages we post on your behalf. By generating conversations about your brand and the products and/or services you offer, you'll realize the benefits of faster lead generation, the SEO benefits of having an impact in social media, and a greater position in your industry as a resource for premium offerings.
Industries
Expand your online following with targeted Twitter Ads that speak directly to your audience and encourage action.
01
Luxury Communities
Advertise your luxury communities to Twitter’s vast user base and find new leads.
1800+
Leads
28
Communities
325%
Traffic Increase
4.2k+
Page 1 Keywords
02
Franchise
Boost your franchise’s following on Twitter with thoughtfully placed advertising across Twitter’s audience networks.
14
Franchisors
275%
Traffic Increase
3250+
Leads
3.9k+
Page 1 Keywords
03
Ecommerce
Send more customers to your eCommerce site with targeted Twitter Ads that highlight your products and services.
$400M+
Revenue Generated
220
Clients
540%
Traffic Increase
31k+
Page 1 Keywords
04
Crypto
Stimulate interest in your crypto project among Twitter users in the blockchain and crypto community.
10k+
Leads/Backers
13
Clients
410%
Traffic Increase
1.3k+
Page 1 keywords
05
Others
Find pockets of users on Twitter that specifically relate to your industry and reach them with targeted advertising.
500+
Clients
1.1B
in Revenue Generated
585%
Traffic Increase
78k+
Page 1 Keywords
Twitter Ads Manager is the home base for launching and editing ad campaigns, managing media, and getting the latest financial, engagement, and audience metrics. From there, businesses can get access to more than 229 million daily users on the platform.Not only can you use Twitter's Ad Manager to manage paid ad campaigns, but you can also create and schedule normal tweets — a great and free way to supplement your mar...READ MORE
Structure
Develop an account structure that makes sense for your Twitter Ads strategy.
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
Twitter's campaign types range from maximizing video views and app installs, to attracting more website traffic and post engagement. There are campaigns to influence all audiences within Twitter's social sphere.Twitter is a fast-moving social hub where the conversation can change day to day. Successful Twitter campaigns vary in duration but are usually shorter to adapt to spontaneous trends.<...READ MORE
Campaign
Launch creative campaigns that connect with your customers on Twitter.
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
Twitter is a relatively simple platform and its ad format options reflect that. Twitter posts are 280 characters and the best performing posts use less than half of that. Successful businesses tailor their ad formats to fit into this rapidly changing social media landscape.All audiences on Twitter are receptive to image, video, carousel, and text ads. You should create varied campaigns that push the same message but...READ MORE
Formats
Engage with Twitter users in a wide range of ad formats.
Le
LOCAL SERVICES ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPAND TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
Copy is crucial to running a successful online advertising campaign. Words and phrases you use to frame your promotions are especially important on Twitter given the nature of the social media space. Twitter users are used to short, high-impact delivery of messages and ideas.Most success on Twitter comes from brief, direct, and clear copy. Using text, image, or video ads, you must find ways to communicate your messa...READ MORE
Copy
Get your Twitter audience to take action with clear and compelling ad copy.
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
Price bidding on Twitter is competitive. Twitter users scroll through their feeds quicker than users on other social media platforms. Businesses that want to get their ads in front of a Twitter's unique high-turnover delivery model, need to optimize their bidding strategies.For new businesses, it's often safer to let Twitter handle the bidding process with automatic bidding. Twitter will set your bid to get the best...READ MORE
Bidding
Find the bidding sweet spot for your Twitter ads to make the most efficient use of your ad spend.
Mn
MANUAL
Set your own bids.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, time
Bidding / Manual
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
Twitter is made up of a large number of diverse pockets of people, interests, and behaviors. Businesses that cater to specific spaces find more success than those mounting general ad campaigns.It's difficult to know exactly what type of audience you should be targeting with your ads. You can get around this problem by keyword targeting to take advantage of recently tweeted phrases or recently searched items.READ MORE
Targeting
Take full advantage of Twitter’s various targeting options, from interests and specific behaviors down to emoji usage.
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / ML-Driven
La
LANGUAGE
Be understood.
Targeting / Auto
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
Target your lost sales for more conversions.
Many businesses have jumped onto social media. Some handle Facebook, Twitter, Instagram and YouTube better than others. We take a look at the most engaging brands you compete with and identify the traits that make them sociable on Twitter. We find the best way to create a message, generate conversations, and connect with industry influencers and power users. You'll obtain the competitive edge against even your most aggressive competitors and reap the rewards of increased lead generation and a stronger industry presence.
POSITIVE ENGAGEMENT = SALES
With recent developments in the Twitter ecosystem, it is increasingly easy to expose your audience to more interactive forms of media. As a result, we can use your videos, infographics, and other marketing resources in your Twitter advertising and marketing strategy.
Our Sales team